DeNA Partners With Fading Social Network Kaixin001 to Expand Mobage's Reach in China

 

In its big push to find new markets in the West and China, DeNA said it signed a deal with Chinese social network Kaixin001 to smooth the way for its users to play Mobage-supported games.

The only issue? Kaixin001 is becoming somewhat of an also-ran social network in China. It has 120 million registered users. Compare that to new darling Sina Weibo, which has captured 250 million users in less than two years, and has become the social networking destination of choice for the country’s white-collar workers.

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