DeNA is seeing ARPDAU near $1 in its North American games

DeNA’s  first party titles Blood Brothers and Ninja Royale saw peak average revenue per daily active user (ARPDAU) of about $1 during Q1 2012.  For reference, in June DeNA competitor Glu Mobile reported its games were seeing ARPDAU in the rage of 6.1 cents to 13.2 cents on iOS.

In a recent interview with Inside Mobile Apps, ngmoco CEO Neil Young said that while mature mobile-social game company typically sees ARPDAU in the range of 15 to 20 cents a day, some DeNA is able to drive ARPDAU 3 to 6 times higher than normal, a claim that’s been backed up by the company’s Q1 2012 earnings report.

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