Digital Industry Vet to Help Tyra Banks Go 'Type F'
On March 15th, Demand Media will launch, in partnership with Tyra Banks, a new beauty and fashion destination cheekily named TypeF.com. On board since last month as the venture’s general manager and senior vp is Lisa Kraynak (pictured).
Kraynak was a founding member of iVillage.com and senior vice president of digital media for NBC Universal from 2005 through 2009. She has also worked for Viacom and Intuit. Via the press release:
“This is an incredibly exciting opportunity to create a dynamic new branded consumer experience through innovative content, social media, and the inspiration of a powerful celebrity voice,” said Kraynak.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in