Demand Media: Traffic Decline 'Significantly Overstated'
eHow.com parent rejects reports of a 66% drop
Demand Media is disputing weekend reports from the search engine optimization consultancy Sistrix that Demand's eHow.com was hit hard by Google’s latest algorithm changes, which were meant to weed out search results from content farms and increase the ranking of quality content. Sistrix said that eHow.com’s search visibility dropped by 66 percent in Google’s visibility index over the past two months.
But now, Demand Media is going all-out to deny the accuracy of Sistrix’s report. After the report came out, Demand responded to it in a press release:
“Certain third parties that have published reports attempting to estimate the effect of recent search engine algorithm changes made by Google on traffic to the Company's owned and operated websites have significantly overstated the negative impact of those changes on traffic to eHow.com,
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