Demand Media CEO Richard Rosenblatt is cooking with gas on all fronts these days, in a way that has nothing to do with the step-by-step intructional piece posted on company website eHow.com.
In February, he laid out a cool $26 million for a Brentwood Country Estates mansion next door to Tom Brady and Giselle Bündchen‘s future abode. Q2 profits for his company have exceeded analyst expectations. And today, he has not one but two acquisition news releases hitting the wire. In addition to purchasing advertising firm IndieClick, Demand Media has also acquired local Facebook application developers RSSGraffiti:
“With the help of RSS Graffiti’s skilled engineering team, we intend to rapidly add new features that will make this useful product even more valuable to publishers and brands,” said Rosenblatt. “As a cornerstone of our social publishing strategy, RSS Graffiti enables us to partner with a large and growing number of Facebook publishers.”
RSSGraffiti helps users post content to their Facebook page from various other sources and is responsible for a combined total of 60 million monthly items. Can you say Farmville, part two?