We recently told you about the Demand a Plan campaign launched by social advocacy group Mayors Against Illegal Guns, co-chaired by New York City Mayor Michael Bloomberg and Boston Mayor Thomas M. Menino. The social media campaign geared toward pushing American politicians to pass gun control legislation urges supporters to sign a petition, contact their legislators and mayors, write letters to editors of major publications and voice their support on Twitter and Facebook. The multifaceted project has all its PR bases covered–and now it has a celebrity-filled viral video to boot.
The spot, which features such familiar names and faces as Jon Hamm, Beyoncé, Chris Rock and many others, made it to number 6 on the Ad Age Viral Video Chart this week. Like all of the campaign’s content, the video’s simple, straight-forward, no-frills style serves to promote its overall message: less rhetoric, more action.