deltaDNA Partners with AppsFlyer to Help Developers Raise Retention, Revenues

Analytics and game personalization platform, deltaDNA, and advertising measurement platform, AppsFlyer, have announced a partnership offering mobile publishers and developers a solution for monitoring all stages of an app’s lifecycle after launch, from user acquisition to advanced player relationship management. The partnership will offer developers the ability to predict the lifetime values of users sooner than they may have otherwise, among other features.

For deltaDNA users, this will give them the ability to measure the effectiveness of their user acquisition strategies by combining data about acquisition channels with predictions on which sources are generating the most engaged and highest-spending users.