Analytics and game personalization platform, deltaDNA, and advertising measurement platform, AppsFlyer, have announced a partnership offering mobile publishers and developers a solution for monitoring all stages of an app’s lifecycle after launch, from user acquisition to advanced player relationship management. The partnership will offer developers the ability to predict the lifetime values of users sooner than they may have otherwise, among other features.
For deltaDNA users, this will give them the ability to measure the effectiveness of their user acquisition strategies by combining data about acquisition channels with predictions on which sources are generating the most engaged and highest-spending users. AppsFlyer’s technology helps advertisers optimize their spending by measuring their campaigns across more than 600 integrated mobile ad networks.
For AppsFlyer’s clients, this partnership will help them better understand their player base via deltaDNA’s analytics and player engagement tools. These allow developers to segment their player base and deliver more personalized content to users. To be specific, users can be targeted with real-time, individual in-game messages, with the goal of increasing revenue and player retention.
“Many developers lie awake at night worrying about the effectiveness of their acquisition spend. The combination of deltaDNA’s LTV and Retention predictive models with AppsFlyer data allows developers to make early decisions about their acquisition strategy,” said Mark Robinson, CEO of deltaDNA, in a statement. “In partnering with AppsFlyer, we’ve been able to accurately predict LTV and retention by acquisition channel after only three or four sessions of game play. This makes acquisition much more efficient by highlighting effective channels much sooner than previously possible.”
More information is available here.