Deloitte: Social Media Advertising Still "Modest" Compared to Television
When is trillion of anything humble? According to Deloitte Canada's 10th annual Technology Media and Telecommunications Prediction Report, a trillion advertisements - the number users will see on social networks in 2011 - is relatively modest. They key word is "relatively".
When is trillion of anything humble? According to Deloitte Canada’s 10th annual Technology Media and Telecommunications Prediction Report, a trillion advertisements – the number users will see on social networks in 2011 – is relatively modest. They key word is “relatively”.
According to Deloitte, the dominant media for advertising revenue in 2011 will be television. Television has a worldwide audience which will grow to 3.7 billion in 2011. In 2010, this audience watched 140 billion hours of television, and while concerns have been raised about PVR’s detracting from television’s advertising revenue, Deloitte argues that, even if people do pre-record shows, advertisements watched at 12x their regular speed, still impact the viewer.
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