According to the CoStar Group Web site, WPP’s Enfatico has just signed a 10-year lease for office space in the MetLife Insurance Plaza, at 11 Madison Ave., here in Manhattan.
The offices total 98,175 square feet, and is on the building’s 12th floor. That may be more than enough space to handle the $4.5 billion account, and the fancy analytics machine that’s promised to measure Dell’s media outreach.
AgencySpy made the point that Enfatico signed a 10-year deal for the office space, despite only having signed with Dell for three years. Enfatico spokesperson Peter Himler responded, “It should be noted that Enfatico was formed with Dell as its first client. The agency had always planned to take on additional clients with Dell’s encouragement.”