Wants Both the Everyday and the Unique, the food portal created by Hearst Magazines Digital Media and MSN, is rooted in info to help moms and the everyday cook. But, according to executive director Elizabeth Shepard, there has also been increased interest in local fare and the unusual.

“Our audience seems to be drawn to extreme food stories,” she told Mediabistro for the latest “How to Pitch PR” feature focused on the site.

To strike that balance, the site is open to pitches on a wide variety of topics including new products, chefs, and restaurants.

To learn more about how to pitch and who to send your ideas to, click here.