Degree Deodorant's New Brand Statement: Both Men and Women Stink!
The greatest challenge to PR professionals is understanding how our society’s evolving definition of identity is changing the way we see each other, ourselves and the products we buy.
The public seems to be relying less on superficial stereotypes to categorize a person into a demographic simply based on gender, race or creed: young boys want Easy Bake Ovens and grown women like to go bow hunting. Everyone is his own man; we get it and it’s a good thing.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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