Deep Focus Snares Nespresso, Nabs BBDO Creative Exec
Digital shop gets U.S. social account for CPG brand
Deep Focus today is announcing it's netted a pair of notable fish, landing Nespresso's U.S. social media account and hiring BBDO New York's Ron Lent as creative director for its Moment Studio.
The New York-based digital shop takes over an account previously helmed by Weber Shandwick, a public relations firm that has been the brand's global lead for social media for the last 13 months. Franz Niedermair, marketing vp at Nespresso USA, told Adweek that Weber Shandwick would continue orchestrating non-U.S.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in