1. Facebook Surpasses MySpace in US Uniques for the First Time Ever in December
According to new data from Compete, Facebook’s active US audience grew by over 20% in December from nearly 50 million to almost 60 million, surpassing MySpace in US uniques for the first time ever. MySpace uniques were also up 5% in December, but are still down 10% from where they were a year ago. By contrast, Facebook’s US uniques increased by 85% during 2008 from just over 32 million at the end of 2007.
2. Facebook Now Accounts for 4% of All Online Minutes Spent in the US
The following graph shows the portion of all US online minutes Facebook accounted for in the US throughout the US in 2008. Facebook started the year at about 1% of daily US minutes, and ended the year at 4% of daily US minutes. By contrast, MySpace started 2008 at 7% of daily US minutes, and ended the year at 2% – a 71% decline, according to Compete.
3. Hitwise Says MySpace Still Holds Lead in Total Visits
Despite Compete’s claim that Facebook has surpassed MySpace in unique US visitors and vists in December, Hitwise says MySpace still holds a commanding lead over Facebook in terms of visits.
We’ll dig deeper to see what might account for the differences between the Compete and Hitwise US visit numbers.