Death of the Real Estate Agent?

The real estate market continues to slide, but that hasn’t stopped Zillow from continuing to evolve its business. Their latest move will incorporate over 80,000 real estate listings a day, fed from ERA Franchise Systems LLC, a real estate brokerage company. Zillow promises to take the complex math out of home valuation, luring buyers, sellers and capital investors to a single site. However, they are now clearly leveraging their massive and diverse audience by becoming a source for listings – potentially doing more damage to an already beleaguered profession.

To date, Zillow has secured $87 million in funding, $30 million of this coming recently.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in