Why Facebook Pages Are Seeing Lower Organic Reach, And What They Can Do About It

Facebook’s announcement last month that changes to its News Feed algorithm will result in lower organic reach for posts by pages has not sat well with page administrators, who have seen their posts go from reaching about 16 percent of users who like their pages to 2 percent to 3 percent. A blog post Monday from Deanna Sandmann of software-as-a-service local marketing platform SIM Partners will not ease page admins’ pain, but it may provide some clarity, as well as helpful suggestions.

HoldingHeadDownwardChart650Facebook’s announcement last month that changes to its News Feed algorithm will result in lower organic reach for posts by pages has not sat well with page administrators, who have seen their posts go from reaching about 16 percent of users who like their pages to 2 percent to 3 percent. A blog post Monday from Deanna Sandmann of software-as-a-service local marketing platform SIM Partners will not ease page admins’ pain, but it may provide some clarity, as well as helpful suggestions.

Sandmann explained how the social network’s News Feed algorithm works:

Facebook’s algorithm uses a number of factors to establish which posts should be shown to users.

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