Deal Makes Turner, Yahoo! Teammates
NEW YORK Turner Sports will provide video and text content to Yahoo!’s NBA, golf and Nascar channels in a partnership whereby Turner will manage ad sales and the two companies will share revenue.
For Turner, it provides the opportunity to put its digital sports rights — all but live NBA games — in front of a larger audience. It also will be able to sell ads on the Yahoo Sports channels in addition to its other platforms, from the NBA on TNT to NBA.com
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