Deal Clears Path For Two-way Digital TVs
The major cable operators and Sony have announced a plug-and-play agreement that likely will break the logjam that has threatened the widespread introduction of two-way digital TV sets in the marketplace.
Under the agreement, Sony will end its holdout for a technology that competes with the one known as tru2way, developed by the cable industry. The memorandum of understanding sets up an enforceable inter-industry agreement that establishes a technology that eliminates the need for a separate set-top box for digital televisions that use the cable industry’s interactive service.
The
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