DC Comics Launches Teen Girl Imprint
Whoever says comic books are for boys must’ve missed the text message on Minx, the new graphic novel imprint from publishing giant DC Comics targeted specifically to teenage girls.
The first of its kind from a major national publisher, Minx is being launched today by DC Comics, which hired Alloy Media + Marketing (known for its work with teen-girl hits like the Gossip Girl series and The Sisterhood of the Traveling Pants) for a year-long, $250,000 ad campaign — a budget representing an “unprecedented level of commitment” by an American comic book publisher.
Up
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in