How Daymon 'Daym' Patterson Got 4 Million Views Eating a Burger on YouTube
Don't think you have the six minutes it takes to watch a guy eat fast food in his car? Think again.
Don’t think you have the six minutes it takes to watch a guy eat fast food in his car? Think again. Watching Daymon “Daym” Patterson muse about what makes a french fry “official” and a burger “strong” on his Daym Drops YouTube channel is, in fact, incredibly entertaining–so much so, that Travel Channel is putting the former Wal-Mart assistant manager front and center with Best Daym Takeout, premiering July 31. In Mediabistro’s latest “Hey, How’d You Do That?” interview, Patterson talks about his original inspiration and sticking to the “YouTube flow”:
So how did this start? Why review fast food and why record and upload those reviews to YouTube?
I was in retail management for the last 17 years.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in