To mark the official day of Tribune Publishing re-branding to tronc, NPR media correspondent David Folkenflik filed a four-minute report to Monday’s Morning Edition. And, as is sometimes the case in these situations, Folkenflik went on later in the week via Twitter to add a dozen or so factoids that his on-air report did not have room for.
A couple of those tidbits relate to what looms as a critical component of the tronc-era Los Angeles Times – website LA.com. The restaurant, nightlife and events portal will place the paper in somewhat more direct competition with the likes of LAist and laweekly.com.
Folkenflik also shared heartening word of a tronc newsrooms staff salary raise, only to quickly learn from a Baltimore Sun reporter that the bump does not encompass all employees.