David Bradley Equates New Site to Times Square

Atlantic Media has unveiled a brand new corporate logo and website they’re hoping will catapult them into a world class, digital-first enterprise. They formally released the expected statement this morning. They write, “The logo—modern minimalist geometric letters using a blue and silver grey color split—reflects key principles of digital design: simplicity and clarity of brand identity.”

But the statement we prefer is the one that wasn’t released to the public. This is the company-wide doozy from Publisher David Bradley to Atlantic Media that has him marveling over the invention of horse drawn carriages and hazelnut goodness of Nutella.

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