AT&T Mobility scored exclusive access to a handful of Dave Matthews Band’s ringtones made from live recordings, but will later include studio tracks, Reuters reports. Van Halen is also making its most popular songs available as ringtones to all wireless operators, but agreed to give AT&T exclusive versions of those same songs for a limited time.
AT&T director of music and personalization products Mark Nagel said in the article that the Dave Matthews deal was a result of simply communicating the demand.
“It was a case where he was being searched for literally thousands of times a month with no content to give,” he said. “We took those figures to the label and the band’s management and let them know that people are asking for this. At the end of the day, it’s their decision.”
Van Halen’s reunion tour, not to mention other supergroups like Led Zeppelin, have also figured into the mobile releases.
Dave Matthews Band and Van Halen Join Ringtone Rush [Reuters via eWEEK]