Following his chronicling of 2012 film awards season via The Frontrunners, Fandango chief correspondent Dave Karger is down in Austin with the site’s senior director of PR Harry Medved and editor-in-chief Chuck Walton to officially launch his new Web series, Weekend Ticket. The program will debut on the site March 14 and feature SXSW interviews with Steve Carell, Jim Carrey, Olivia Wilde, Paul Walker, Josh Duhamel and Paul Rudd (or, as Andy Samberg so hilariously referred to Rudd during the Spirit Awards, Paul “Reeud”).
Karger hinted when we spoke with him not long ago that he would be making use of the formidable Nate Silver-like predictive data gathered from the site’s ticket buyers. Sure enough, Weekend Ticket will be sourcing a new weekly indicator also unveiled at SXSW:
“Fanticipation” ranks fan excitement around upcoming and current movies based on Fandango’s proprietary data collected from its online and mobile traffic, the social media engagement of its fans and its advance ticket sales…
“Our goal with Weekend Ticket is to connect moviegoers with the perfect film based on what kind of experience they’re looking for,” said Karger. “I’m excited to have input from Fandango’s engaged audience and our new data on movie buzz.”
Karger is also moderating a panel at SXSW today entitled “An Insider’s Preview to the SXSW Film Festival” and will be hanging out at the Fandango Film Lounge being staged March 8-12 at the InterContinental Stephen F. Austin Hotel.
Previously on FishbowlLA:
Dave Karger Sits Down with Ben Affleck for Episode One of The Frontrunners