Tinder sparked controversy this week with tiered pricing based on age for the new premium layer of its app. It appears some users have decided to seek out alternatives in the wake of this news.
It looks like Tinder’s loss may be a gain for The Grade, a dating app that launched in November 2014 with a similar interface. According to data provided by the company, downloads and swipes on The Grade have spiked in the days following the Tinder announcement.
The Grade founder and CEO Cliff Lerner said in a statement he is happy to provide an alternative for disgruntled Tinder users:
Users should be upset for having to pay for basic features such as swiping back and forth, and even more so for those over 30 who are required to pay double the cost.
In fact, Lerner believes there is a direct correlation between the increase in downloads for The Grade and the announcement of Tinder Plus. The company compared data from Monday and Tuesday (3/1 & 3/2) to the previous Monday and Tuesday (2/23 & 2/24), noted that downloads spiked 84 percent among 18-24 year old users and 52 percent for those over 30, “which suspiciously correlates with the timing of the Tinder Plus launch on Monday, March 1st.”
The Grade has a similar interface as Tinder, where users swipe right or left to indicate interest. However, The Grade offers unlimited swiping and seven free uses of the back button in the standard app.
Here’s a chart showing the increases measured in the aforementioned timeframe:
Readers: Did you seek out alternatives after Tinder Plus’ announcement?