Dating application Coffee Meets Bagel introduced a new video feature aimed at helping users reveal their true personalities.
With this feature, users will see a “question of the day,” which they can answer in a video that’s up to eight seconds long. Videos can be viewed by other users in their area, and they’ll disappear as soon as the app’s current question changes. Users can also “like” other users’ videos.
During an initial beta-test of this feature, Coffee Meets Bagel said more than 50 percent of beta users who created videos were “liked” the same day.
In a press release, Dawoon Kang, co-founder and chief operating officer of Coffee Meets Bagel, said, “Letting yourself be seen by people you don’t know can be scary. But like human connection researcher Brené Brown says, without that, you can’t form a real connection. Coffee Meets Bagel wants to make sharing fun, spontaneous and authentic with ultra-short videos that users take of themselves to answer specific questions. Over a period of days and weeks, you could see a number of videos from someone and really get an idea of who they are. A video is worth 1,000 pictures.”
As part of this release, Coffee Meets Bagel will hold a launch event in New York Wednesday, including private media and influencer activations and public demos.