DataPoint: Zynga focuses on mobile, playing catch-up with King

Zynga is introducing some of its most-popular games to iOS and Android in a few select markets before officially launching them at the end of June. The social gaming developer is playing catch up with competitor King, which got into the mobile space sooner.

“Did the company miss a beat with the transition to mobile? Absolutely. Are we fixing that? Yes, we are,” CEO of Zynga Don Mattrick told Reuters.

The company’s acquisition of NaturalMotion earlier this year also signals a new focus for the company on mobile.

Even though Zynga has focused on Facebook, King has been outperforming the company there, too.

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