Data Shows Real-World Results for Facebook 'Likes'
One new fan for a retailer produces 20 website visits
It seems like every business wants you to “like” their Facebook page—but what exactly do they get out of a virtual thumbs-up?
According to Hitwise, which collects data from 8 million Internet users across the U.K., these businesses stand to gain a lot of Web hits. “Within retail each new fan acquired will drive an additional 20 visits to a retailer’s websites, which in turn will generate extra sales both online and offline,” said Hitwise research director Robin Goad.
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