Dangerously Open-Ended Tweet Asks Followers to Fill in the Blank; Hilarity Ensues
Asking followers to participate in wordplay can be a fun way to get people to interact with your brand on Twitter. But When coffee brand Kenco decided to ask its followers to complete the following sentence, I’m a bit surprised it didn’t consider how easy it would be for clever tweeters to turn the message into something decidedly different from what the brand had probably intended.
Fill in the blanks: “Millicano in the morning makes me…” Tweet for chance to win £50 Amazon vouchers! #MyMillicano
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