DanceOn Raises $4 Million in Series A Financing

So You Think You Can Dance's Nigel Lythgoe joins board

The multi-channel network DanceOn—one of YouTube's original premium content partners—has received a vote of confidence in the form of a $4 million Series A round of financing.

Plus Capital and AMC Networks led the financing, DanceOn announced on Thursday. A number of media execs also contributed, including Machinima CEO Allen DeBevoise, MediaLink CEO Michael Kassan and Roku chief marketing officer Matthew Anderson, among others.

DanceOn—which has a partnership with Madonna and showcases dance performances and contests—has also tapped So You Think You Can Dance judge/executive producer Nigel Lythgoe to serve on its board.

In a statement, DanceOn CEO Amanda Taylor said the company's new investment "signals that DanceOn does and will continue to define the digital dance vertical."