Facebook VP/Partnerships Dan Rose To Deliver Keynote Address At MIPCOM

Facebook Vice President of Partnerships Dan Rose will deliver a keynote address Monday, Oct. 7, as part of MIPCOM's Media Mastermind Keynote Series in Cannes, France.

Facebook Vice President of Partnerships Dan Rose will deliver a keynote address Monday, Oct. 7, as part of MIPCOM‘s Media Mastermind Keynote Series in Cannes, France.

MIPCOM, the annual global market for entertainment content across all platforms, said Rose will:

  • Share his insights on how key players in the entertainment industry are using social media.
  • Discuss new opportunities for producers and broadcasters to drive viewer loyalty and retention and boost television ratings.
  • Discuss the impact that word-of-mouth at scale is having on the TV industry and how broadcasters can capitalize.

MIPCOM runs Oct. 7 through 10 at the Palais des Festivals in Cannes.

Readers: What are some ways that you have seen the television and entertainment industries take advantage of Facebook?