Dan Lyons: Head of Apple PR Told Newsweek Not To Hire Me
Most PR pros — especially those in tech PR — know that Apple runs a very tight ship when it comes to marketing and communications.
This weekend’s iPad launch was yet another example, as the company received around the clock, mostly positive media coverage of the hype surrounding the new product.
However, an interesting tidbit from the weekend’s iPad coverage comes from Newsweek tech reporter Dan Lyons, who also pens the “Fake Steve Jobs” blog. Lyons said on CNN’s Reliable Sources, hosted by the Washington Post‘s Howard Kurtz, that the head of Apple PR told Newsweek not to hire him.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in