Damien Hirst Opens Second Retail Outlet

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When not fighting with sixteen year olds or laying off his staff, Damien Hirst is still busy on his quest for a few extra bucks to spend, it looks like, as the artist has just opened a second retail store in London to help sell his wares. Called Other Criteria, just like the store before (conveniently located next to Sotheby’s, so you could still pick something of his up even if you didn’t happen to have the millions on hand to pick up one of his latest pieces at auction), features various prints of Hirst’s work, other artists’ pieces, and various knickknacks like key rings, according to Art Info and Bloomberg. So while you may not be able to afford the real $50 million dollar crystal skull of his creation (or a floating plastic shark, we’re hoping), at least now you can buy posters of them now in not one, but two locations. Here’s a bit:

“Other Criteria makes objects and books created by artists to an exceptional standard,” Hirst wrote in an e-mail. “I don’t think art has ever been as popular as it is today, and Other Criteria aims to sell affordable art of the highest quality to everyone who wants it.”