DailyCandy Tries E-Commerce With Swirl
Fashion and lifestyle e-newsletter DailyCandy launches its members-only, curated sample sale Web site Swirl, Sample Sales by DailyCandy today. A “limited number of first-come, first-served DailyCandy subscribers” will be privy to a sale of Alisha Levine knits today, as DailyCandy branches out into a new line of revenue: e-commerce.
Following the model of sites like Gilt Groupe, Swirl has one unique feature: it’s curated by DailyCandy’s editors. Explained the company:
“Since most sample sale sites replicate the same random experience a traditional outlet store or offline sample sale offers, DailyCandy’s trusted editorial eye will lend much-needed credibility to the category.”
And
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