How do you promote a store that sells “elegantly embossed stationery and notepads; letterpressed buckslips and bookmarks; woven alpaca throws in a pretty palette of pastels to ward off chilly evenings; and totes in either stripes or a weather-vane pattern made of canvas, suede, burlap, and leather (perfect for the farmers market)”?
By seducing you with this opening line (from DailyCandy’s daily email blast):
You were invited to a friend’s beach house for the weekend (yay!). You got wasted, had loud sex with her much younger brother, and raided the fridge late night (boo!).