Daily News Exploring Possibility of a Sale

Billionaire Mort Zuckerman has enlisted Lazard to gauge potential interest.

The Financial Times article byline shows four names, reflecting just how big a media story this is. The New York Daily News, which has recently been refashioning itself in the mode of a MailOnline, Web-driven type enterprise, has gingerly approached the auction block.

Mort Zuckerman, owner since 1993, has hired the firm of Lazard to gauge potential interest. From the FT item by Henny Sender, James Fontanella-Khan, global media editor Matthew Garrahan and Gary Silverman:

One person close to the process said talks were at a preliminary stage and a sale was not guaranteed.

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