The Wall Street Journal’s Lukas I. Alpert got the jump on some intriguing news out of the Cannes Lions advertising festival today: the Daily Mail is getting into the syndicated TV series business, and with none other than Dr. Phil McGraw.
From the report:
The 50-50 deal between the Mail and Stage 29 Productions — the company behind McGraw’s Emmy-winning talk show, Dr. Phil — will aim to create a syndicated television series ready to hit the airwaves in the fall of 2016.
CBS Television Distribution — which handles the Dr. Phil show — will be involved in distributing the new program, the person said. The format of the show will be worked out during its development phase but will focus on bringing the best of the Daily Mail to TV and will involve a mix of crime stories, breaking news and celebrity gossip, the person familiar with the matter said.
At today’s Cannes press conference, McGraw and Daily Mail reps announced the show will be called DailyMailTV (no spaces). The strip will be centrally tied to the Daily Mail’s New York offices, with anchors tapped from there as well as Los Angeles, London and Sydney.
Previously on FishbowlNY:
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