The U.K.’s Daily Mail has joined the list of potential suitors for Yahoo. A Daily Mail spokesperson told The Wall Street Journal “we have been in discussions with a number of parties who are potential bidders.”
If the Daily Mail makes a bid, private equity firms would be involved in some capacity. The Journal reports that one way a deal could go down is for a Daily Mail private equity partner to purchase all of Yahoo, with the Daily Mail taking over Yahoo’s news and media brands.
A second method involves a private equity firm buying Yahoo then merging its news and media brands into a new company, along with the Daily Mail’s digital brands.
The deadline for Yahoo bids is April 18. Hold on to your hats. We’re talking to you, Marissa Mayer.