Cyber Monday: Press Releases Down; Sales Up

You do know Cyber Monday is fake, right? It’s marketing term created by the National Retail Federation for a day that is supposed to be the biggest online shopping day of the year, except it isn’t. In fact, one of the frequently asked questions on the NRF’s website is, “Was Cyber Monday ‘made up?'” This PRNewser remembers pitching the first Cyber Monday back in his agency days in 2005.