C&W Working with U.S. Olympic Committee on 'Raise Our Flag'

The U.S. Olympic team is one of the few that doesn’t receive funding from the government. To shine a light on U.S. athletes and the people who help them make it to the Games, the U.S. Olympic Committee has launched “Raise Our Flag,” a campaign that kicked off this morning in New York’s Times Square with help from Cohn & Wolfe.

Starting today and through July 12, visitors to TeamUSA.org can buy a stitch in the flag that the American team will carry during the opening ceremony of the London

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in