Cuts Continue in Mags Biz With CN, Hachette, Alpha in Play

The slow drip of magazine headcount cuts goes on as publishers slog through another lean year in ad spending.
Condé Nast’s Media Group this past week let go roughly 20 people or about 15 percent of its 135-person staff. Magazines’ corporate sales departments have had less going on with marketers pulling back on big-scale, cross-platform deals.
Other, smaller staff reductions and departures have continued, with less fanfare. Condé Nast’s digital sales arm lost a high-level executive when Dee Salomon, senior vp, sales and marketing at CondéNet, left after a reorg at that unit in February. At the time, Drew Schutte became its new senior vp, chief revenue officer, with responsibility for sales and marketing.
Salomon had been at CondéNet since 2003, having worked on the business sides of Condé Nast Traveler and the since-folded House & Garden earlier in her career.
Hachette Filipacchi Media hasn’t been spared, having recently let go three staffers in consumer marketing.
And over at Alpha Media Group, Blender publisher Ben Madden has quietly taken on double duty as group publisher, adding sales responsibility for Maxim. The company shed a handful of sales side in the reshuffle, including Maxim associate publisher Neil Goldstein. The Maxim publisher position had been open since Rob Gregory left a year ago following Alpha’s takeover.
Blender has been the harder hit of Alpha’s two men’s titles. This year through its April issue, ad pages fell a precipitous 57 percent, to 69. (Maxim’s were down 36.7 percent to 147 in the same period.) Blender’s issues have become so thin (April’s page count was 74) that the magazine has switched to being stapled from perfect bound.

Finally, at Time Inc., Charla Lawhorn is stepping down as editor of the InStyle Group, a title she assumed after Ariel Foxman succeeded her last year as managing editor of InStyle.