How Do Brands Do Customer Service On Twitter? [INFOGRAPHIC]

Customer service is an integral part of any business’ operations. Answering complaints, fielding questions and providing feedback can make or break your reputation. And Twitter offers a prime two-way communication channel for any business, whether bootstrapping or budgeting billions.

This infographic from ZenDesk explores how companies use Twitter for customer service – and how their customers feel about their efforts.

Part of what makes Twitter great is that it is a real-time network, which allows customers to ask and companies to answer right away – if they’re willing.

According

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