Facebook Advertisers Can Create Custom Audiences Based on Time Spent on Websites

Facebook has added time spent on websites to the list of criteria for creating custom audiences.

Facebook has added time spent on websites to the list of criteria for creating custom audiences.

Reader Chris Ruberg, digital marketing specialist at OneCommand, shared the screenshots below with SocialTimes.

Advertisers can narrow down their target audiences by percentile of time spent on their websites, choose the number of days to go back and use other advanced rules.

Advertisers: What are your thoughts on this new feature?

TimeSpentOnWebsiteCustomAudiences1 TimeSpentOnWebsiteCustomAudiences2 TimeSpentOnWebsiteCustomAudiences3