The Curious Case of Ariana Grande's Vanishing Instagrams

She kills it with social video, then kills off the clips

According to Shareablee, Ariana Grande has deleted 10 videos and six photos in recent months on Instagram. And from what the digital marketing company has observed, the singer's decision to yank the content likely hasn't stemmed from questionable or unpopular content

In terms of the latter, for instance, she posted one of her music videos on the social platform in early fall and garnered some 458,000 likes and 9,400 comments. Then, it was gone.

Indeed, Shareablee—while pulling data for the weekly Adweek/Shareablee Instagram branded video winners list—has tracked the pop music sensation's Instagram movements in the last several weeks.

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