Launched in the spring of 2002, Cure aims to present cancer research and information in a patient-friendly format. The magazine is distributed freely to cancer patients and healthcare professionals, and the vast majority of its contributors have a background in health writing or are medical professionals themselves, such as editor-in-chief, Debu Tripathy, a well-known oncologist who specializes in breast cancer.
Publicists are encouraged to pitch Cure editors on anything related to the disease, including book reviews. The magazine’s editor-at-large typically pens one review for each issue, and the book almost always was pitched by a publicist.
— Nicholas Braun