5 Ways Curation and Content Automation Increases Engagement

There is an insane amount of content being generated every day. Guest blogger Chase McMichael of InfiniGraph goes beyond the challenges of making sense of this content to address ways content can be used to drive customers to your call to action while creating authentic engagement.

Guest blogger Chase McMichael is founder, president and CEO of social intelligence company InfiniGraph. A veteran of realtime collaboration technologies at companies such as Oracle, Sprint and Chase Manhattan Bank. McMichael has been awarded numerous patents and is a frequent speaker on social media technologies.

I recently attended the book release party for “Curation Nation: How to Win in a World Where Consumers are Creators” by author Steve Rosenbaum. It was mentioned at the party, and by some reports, that every two days we now create more content than was created from the beginning of time until 1993.

I’m not entirely sure of the validity of that claim but, even if it’s an exaggeration by an order of magnitude, we’re still talking about an insane amount of content being created every single day.

The

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in