Cue Schadenfreude: Leno's Ratings Lowest Since '90s


Jay Leno should talk to Larry King about retiring and Larry King should talk to Jay Leno about marriage.

That would be ratings gold for both of them!

Anyway, Leno’s ratings are yet to be as low as what he did to Coco. We stand by that.

DHD’s Nellie Andreeva writes:

It was the lowest-rated second quarter for The Tonight Show in total viewers, adults 18-49, and adults 25-54 since Letterman moved to CBS in 1993. The Late Show is now tracking at demo levels comparable to where Letterman was before O’Brien was replaced.

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