Crowley: Foursquare Set to Monetize With Targeted Deals
Foursquare is a local search company and plans to monetize by providing customized discounts, founder and CEO Dennis Crowley said last night at a Pando Daily event in New York, according to reports on Pando Daily and TechCrunch.
Foursquare is a local search company and plans to monetize by providing customized discounts, founder and CEO Dennis Crowley said last night at a Pando Daily event in New York, according to reports on Pando Daily and TechCrunch.
Merchants would be able to target discounts to particular user groups, such as repeat customers. Users would see the discounts under the Explore tab. Crowley described the monetization plan as similar to Google AdWords, but “targeted just at local, and exclusively on mobile.”
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