The second biggest social game developer behind Zynga, Crowdstar, today announced a partnership with Microsoft to bring its titles on to Microsoft’s gaming platforms starting with Bing. More after the jump.
In this new collaboration, Crowdstar’s games will be featured on Bing games and eventually ported to Windows Live Messenger and new MSN games. It is also very possible we could see Crowdstar games on Microsoft’s mobile platform Windows Phone 7 at some point.
“We’re excited about the potential of Microsoft’s and Bing’s new gaming platforms and believe they are a great fit for CrowdStar to expand its portfolio of hit games in ways that are sure to delight customers,” says Niren Hiro, CEO of CrowdStar. “We believe Microsoft is expanding the reach of the gaming market in a way that benefits both developers and game players alike. We look forward to growing our businesses together.”
Crowdstar currently has 50 million MAUs and is pushing for quality titles with the launch of It Girl and Mighty Pirates. Crowdstar has also been making efforts in establishing its name in Japan, a hot battleground for gaming that we recently covered. It’s no surprise that Crowdstar and Microsoft have found ways to collaborate. Bloomgberg reported back in February that Microsoft proposed a $200M buyout to Crowdstar as it envisioned the acquisition to strengthen MSN Games and bridge Xbox Live’s connection with Facebook. These talks eventually dissipated but it’s good to see the 2 companies creating synergies the way Zynga and Google have. Microsoft did form an accord with Zynga some time ago, bringing FarmVille to MSN Games which Zynga later pulled out of for unknown reasons.
“CrowdStar’s impressive lineup of popular titles have made them a leader in the social games space,” said Kevin Unangst, senior global director, PC and Mobile Gaming, at Microsoft. “We’re taking a bold new approach to bridging the worlds of social and casual games, and are thrilled to work with CrowdStar to bring that vision to life.”