CrowdStar, the ninth largest developer on the Facebook platform by monthly actives, is launching a $10 million fund along with incubator YouWeb to scout for promising mobile game developers.
The fund comes at a time when the company is trying to diversify off Facebook and build out a mobile gaming business. CrowdStar recently launched a title focused at female, casual gamers called Top Girl that it has managed to keep in the top 10 grossing U.S. titles on iOS since its launch on June 16.
It also comes at a time when many mobile gaming companies like TinyCo, Glu Mobile and Gamevil have launched funds or contests to find promising IP from third-party developers. It’s partially a way to mitigate the risks of creating new games and also a way to grow a network of titles for distribution and cross-promotion.