Critical Mention is now offering monitoring services for Spanish-language stations. Information will be gathered around the clock and searchable in real-time.
“For the first time ever, US viewership of Spanish language stations is surpassing English, especially among the coveted 18-49 demographic,” Critical Mention CEO Sean Morgan said in a statement. “Any marketer or PR professional not paying attention to this portion of our population is missing out on an opportunity to connect with these consumers and grow their brand.”
Among the various Critical Mention features are the “Mention Meter” widget and customizable landing pages.